Jones Giacalone, OfficeMax’s VP of omni-channel strategy and e-commerce
, will function VP of e-commerce for the organization}, overseeing VeraBradley. com and all digital document sales. This move comes right after Q4 2013 data showed where it Vera Bradley tech case’s digital arm was previously underperforming in comparison to in-store sales, mainly significant given that most Q4 statements reflected an uptick in web-based sales over store sales for the reason that inclement weather conditions. The
retailer described that site traffic and vendings were down
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